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CEVA Logistics to Distribute Toys in Brazil

[ October 15, 2020   //   ]

CEVA Logistics has won a three-year contract to provide warehousing, logistics and eCommerce services to Brazil’s largest toy retailer, Ri-Happy Group. CEVA will support all of Ri-Happy Group’s omni-channel capabilities in the coming years.

Effective immediately, CEVA will be in charge of operating Ri-Happy Group’s national distribution center in the city of Araçariguama, north west of Sao Paulo, from which the company distributes a range of toys including exclusive items as well as its own brand’s products. This 21,000sqm distribution center supplies both physical stores and eCommerce final customers.

CEVA will manage more than 14,000 stock keeping units (SKUs) in this facility dedicated to both B2C and B2B services and supporting more than 120 stores in 81 locations across Brazil. Ri-Happy Group is the only toy retailer in Brazil with a nationwide footprint. Its business is expanding rapidly, and a second distribution center focused on the north east of the country is planned for 2021.

“CEVA’s eCommerce capabilities have been recognized across Latin America. Long-term contracts with customers like Ri-Happy Group testify to CEVA Logistics’ leading position in the eCommerce sector,” says Wagner Covos, Vice President Business Development LATAM, CEVA Logistics. “We are delighted to build a strong relationship with Ri-Happy Group with a responsive mindset foreseeing great achievements in the future.”

Ri-Happy Group´s online business is currently focused on the south east of Brazil while its stores are located nationwide. Part of CEVA’s role is to develop Ri-Happy Group’s online capability by providing a full range of inbound, put-away, inventory management, picking, packing, and shipping across its extensive product range. Utilizing its WMS (warehouse management system) and satellite software, CEVA will seamlessly connect all the elements of the supply chain to provide the customer with a fully transparent and integrated solution.

CEVA will work with a variety of different marketplaces, integrating orders from these marketplaces to the WMS. The service consists of a dock-to-dock solution. Teams will receive, store, pick, pack and ship products ranging from toys for all ages to video games.

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