Business, Feature, Freight News, Logistics

FIFA Taps Rock-It Cargo for World Cup Role

[ November 22, 2024   //   Gary G Burrows ]

FIFA has selected critical logistics company Rock-it Cargo as the Official Logistics Provider of the FIFA World Cup 26, the tournament set to take place across 16 host cities in Canada, Mexico and the U.S., from June to 11 to July 19, 2026.
Rock-it Cargo, a Global Critical Logistics company, will provide multi-year planning, management and event-logistics services, as the FIFA World Cup expands to 48 teams and 104 matches across three countries.
Appointed through what it described as a highly competitive request-for-proposal process, Rock-it Cargo said it demonstrated its experience in planning and delivering event logistics to complex and high-profile global sporting and entertainment events.
“In Rock-it Cargo we have found the perfect partner to entrust with the critical logistics services for the biggest FIFA World Cup ever,” said FIFA Secretary General Mattias Grafström. “We’ve been impressed by Rock-it Cargo’s experience and attention to detail, teamwork and passion to deliver operational excellence. Their global model fits perfectly with our extensive ambitions for the tournament.”
In its role as “Official Logistics Provider,” Rock-it Cargo will provide planning, management and event-logistics services, including about customs and international freight forwarding, warehouse and distribution operations, on-site venue operations at the International Broadcast Center and team equipment operations.
The multi-year partnership will begin in 2025, with Rock-it Cargo providing selected services for the new FIFA Club World Cup to be hosted across 12 stadiums in 11 different cities in June and July next year. The partnership will expand in scope to include a broader range of services for the FIFA World Cup a year later, with Rock-it Cargo also taking up a position as a tournament supporter.
“For nearly 50 years our team has been trusted by the world’s biggest artists and North American sports leagues to deliver extraordinary experiences through extensive planning, contingency management and outstanding event coordination,” said Daniel Rosenthal, President and CEO of GCL. “We look forward to drawing on our experience in the FIFA World Cup 26 stadiums and Host Cities to help successfully execute the 39-day tournament.”

Tags: FIFA, Rock-it Cargo