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Supply Chain Peak Season Falls Short, Deposco

[ March 14, 2025   //   ]

There was a substantial disconnect between supply chain leaders’ expected and actual performance during the 2024 holiday season, according to post-peak analysis by Deposco, the supply chain software provider.
While 93 percent of organizations entered peak season confident in meeting customer expectations, 58 percent struggled with delivery timing and order accuracy, according to the report, The Great Peak Season Reality Check: What 2024 Can Teach Us About 2025.
Key findings include:
• Executives expressed strong pre-season faith in their fulfillment systems (70 percent), yet only 42 percent achieved successful system performance.
• Organizations faced significant staffing challenges (65 percent) despite 51 percent planning to rely on automation and seasonal hiring.
• Technology systems’ performance showed a 28-point gap between perceived and actual capabilities.
“The 2024 peak season data serves as a critical wake-up call for the industry,” said Josh Lett, senior vice president of professional services at Deposco. “Companies need to analyze their current challenges, benchmark their processes, and implement reliable, adaptive solutions now. Cloud-based supply chain platforms can be deployed to deliver best-in-class results well before peak season 2025.”
The analysis highlights three critical investment areas for 2025 success:
• Unified supply chain platforms combining WMS and order management.
• AI-driven workforce optimization technology.
• Enhanced customer experience capabilities.
The report also establishes concrete performance targets for 2025, including 99.9 percent inventory accuracy, 98 percent on-time delivery rates, and a 20 percent reduction in labor costs.
Download the complete report, The Great Peak Season Reality Check: What 2024 Can Teach Us About 2025, at https://bit.ly/3Q1hY4L.
Deposco’s AI-powered unified platform delivers actionable supply chain insights, from planning to execution, and includes the industry’s most extensive collection of pre-built integrations for rapid implementation. Deposco serves more than 4,000 of the world’s fastest-growing retailers, 3PLs, DTC ecommerce businesses and brands to navigate more than US$50 billion in sales and 165 million consumer orders globally.

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