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Hapag-Lloyd Focuses More Intensely on Special Cargo

[ April 13, 2016   //   ]

Hapag-Lloyd is focusing even more intensely than before on Special Cargo for container vessels. In order to be able to transport more cargo which does not fit into standard containers due to oversize or overweight, Hapag-Lloyd has strengthened its team of specialists. In addition to its Special Cargo Division at its headquarters in Hamburg, Special Cargo Teams have been established for the major markets in Asia and South and North America. Thus more than 50 sales and technical specialists for out of gauge (OOG) transports are available to support our customers world-wide.

“Special Cargo is a growing market throughout the world. Hapag-Lloyd has many years of experience in this attractive segment. We are well-known and renowned for our expertise. Now we intend to reach more customers and grow in this segment as well”, states Thorsten Haeser, Chief Commercial Officer (CCO) of Hapag-Lloyd.

Hapag-Lloyd is also increasing its sales and marketing activities with regard to Special Cargo. “We wish to do a better job of informing our customers about their chances to profit both from our experts’ specialised knowledge and the advantages of one of the world-wide leading liner shipping companies”, Haeser says. Thus Special Cargo can be transported, loaded and unloaded on almost all vessels operated by Hapag-Lloyd in any major port. In this way, customers have access to 121 liner services at present calling regularly at all major ports world-wide.

“Safe and punctual transport of Special Cargo is a major priority for us”, states Michael Pradel, Managing Director Region Europe and responsible for implementation of the project. “Each transport is individually organized, coordinated and monitored by experienced engineers and navigators.” With offices in all major ports, Hapag-Lloyd provides its customers with a local contact personally supervising loading and unloading procedures for Special Cargo. “We want to move things in a big way for our customers. Their Special Cargo is our passion”, says Pradel.

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