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Hapag-Lloyd Pioneers Container Tracking

[ May 9, 2024   //   ]

Shipping line Hapag-Lloyd said it has launched Live Position, its first dry container tracking product to provide full transparency on the location of their shipments – from the start of transportation until the arrival at the destination.
As the first container shipping line to introduce a fleet-wide dry container tracking product, Hapag-Lloyd said it is demonstrating its commitment to deploying pioneering IoT (Internet of Things) technology in logistics on a large scale. More than two-thirds of the dry container fleets have already been equipped with tracking devices. Installations continue globally to catch the last boxes during the summer.
“The Live Position product will contribute to our service quality and increase the ease of doing business with us,” said Maximilian Rothkopf, Hapag-Lloyd COO. “It does close the blind spots of global logistics, enabling real-time decision-making and risk mitigation for our customers, while allowing a more efficient steering of our fleet of boxes.”
“The participants of our successful pilot phase have already acknowledged that we are going the extra mile to eliminate one of their greatest concerns,” added Henrik Schilling, head of global commercial development. “We are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for advancing the product will be the Estimated Time of Arrival Prediction.”
Key features of the initial basic product Live Position include a user-friendly interface and easy-to-use search functionality by container, booking number, or in batches. The tool provides customers with a quick overview of their shipment’s current location, allowing them to make any necessary adjustments in real time.

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