caterpillar

Innovation Isn’t Peanut Butter Spread

Those involved in emerging markets face challenges every day. But here’s some words of wisdom from Jessica Poliner, Caterpillar Country Manager for Panama, regarding how to approach innovation in such places: Innovation isn’t the big bang effect:“When you go too fast or too big is when you miss something.” Our dealers are doing innovative things:“If we really harness some of that free-thinking in each one of these territories, we would be that ... [+]